D23 Marketing
I was fortunate to a part of D23: The Official Disney Fan Club since before its founding in 2009. At launch, creative was centered around rough sketch animation, which transitioned into Chip & Dale taking the lead as the biggest Disney fans in 2011.
CREATIVE DIRECTION • DESIGN
D23 Join the Club Marketing Assets
The Chip and Dale characters created for this campaign proved to be dynamic in their use, providing a clean transition from the original launch campaign for D23, which was rooted in hand-drawn illustrations.